Keith Boesky has passed away for cancer, one of the biggest responsible for making Lara Croft famous

The executive was president of EIDOS Interactive between 1997 and 1999, and popularized the Tomb Raider brand to enormous extremes.

Keith Boesky, one of the presidents who has had EIDOS Interactive throughout his history as a videogame company, has died, and precisely one of the main responsible for the popularization of the Tomb Raider saga worldwide in the late 90s .

In fact, specifically, Boesky was president between 1997 and 1999 and is considered one of the main precursors of merchandising and licensing agreements around the figure of Lara Croft that helped popularize a series that had just begun at that time with the launch of the original Tomb Raider in 1996, its sequel Tomb Raider 2 in 1997 and the third installment, Tomb Raider 3 at the end of his term.

We want to convey all the greatest support to all his family and friends. Thank you very much for making Lara Croft the great character she is today and for your excellent work always.